Restaurant
Signature reward
- Suggested target
- 8 to 10 visits
- Possible reward
- A dessert, starter or house treat
- Advice
- Choose a recognisable, desirable reward that remains compatible with your margin.
Practical resource
Three loyalty card templates to make your own.
A strong programme depends on your venue’s visit frequency, spend and margin. These templates are starting points, not universal rules.
Café
Everyday habit
- Suggested target
- 6 to 10 visits
- Possible reward
- A free drink or an upgrade
- Advice
- A shorter target keeps progress clear when customers visit frequently.
Bakery
A little indulgence
- Suggested target
- 8 to 12 visits
- Possible reward
- A pastry, meal deal or discovery product
- Advice
- Match the programme to real visit frequency and average spend.
The method
Tailor it with your own numbers.
- Start with observed visit frequency, not a random target.
- Calculate the reward’s real cost and its perceived value.
- Explain the rule in one sentence at the counter.
- Measure enrolments, visits and rewards before adjusting.